Chief Executive Officer

Starting in 96, Deirdre spent a decade as a leader and founder at start-ups across industries, including a SaaS company in the retail energy industry that exited with an IP sale. Following that, she developed product, brand, and business strategy for industry leaders like Google, Microsoft, Salesforce, Qualcomm, Disney, and Adobe, first as an Omnicom executive and later in a consulting firm she founded in 2017. She also led North America business marketing for Facebook. Deirdre specializes in strategic decision-making at key inflection points to drive business growth.

Chief Operating Officer

In addition to her extensive experience in technology, Kerry owned and led restaurants in San Francisco for 20+ years. The hospitality and operations skills she acquired while scaling and managing teams and designing and executing in-person customer experiences are driving the growth of Elivate.

Based on decades of qualitative market research strategy and facilitation, the founders prioritized being personally in the field interacting with thousands to learn about the ICP.

This enabled the founders to deeply understand their targets, their needs, key messaging, and product priorities. They were able to react within days to guide the team on messaging, process, CX, product, provider management, and more.

They also conducted active, measured testing across potential service delivery partners and channels.

Based on thousands of interactions and in depth metrics analysis they identified the unit economics needed for profitability per service.

They then focused completely on this profitable delivery, and refined the customer experience to be truly differentiated in the market. 

Based on 20+ years of work with digital advertising products and customers, Deirdre has a deep understanding of how to use digital platforms and tools for both organic and paid lead generation.

The hands-on year 1 customer focus enabled the team to create the “housecall” order and delivery process combining both automated state-of-the-art technology and high-touch personal help.

• Both digital and physical experience design

• Kerry developed and launched multiple new restaurants, personally designing the entire experience from menu to staff to environment

• Deirdre was most recently a Chief Experience Officer in addition to decades of market research uncovering customer behavior and preferences insights to develop products & experiences

Deirdre and Kerry spent years at Brightkraft directly managing market research, honing a strategic approach to developing and managing customer relationships. They have built and will continue to improve 2 elements of Elivate’s differentiated approach:

• Efficient automated technology infrastructure with one-click scheduling, so a familiar first step enables someone to enter the unknown new “longevity” area

• Highly personalized human interactions both during the housecall planning process and before, during, and after housecall delivery. 

Elivate consumers feel grateful for and delighted by the level of personalized care they receive, which far exceeds the majority of their experiences with brands today. 

Because we bring people treatments that actually impact how they age, we achieve a rare level of customer relationship and satisfaction.